Category Archives: Vision

Farm to table in action

Mark Baerwolf is the walking talking definition of ‘farm to table’. Most days he is at the farm, planting and picking and turning compost and guiding the work.  He also is on the line at the Roadhouse cooking several days a week, using many of the vegetables that he has grown in Roadhouse dishes. Here he is at the Westside Farmer’s Market educating the public on three of the many many things you can do with heirloom tomatoes!



Every year Zingermans Community of Businesses has a meeting in August to wrap up one fiscal year and kick off the next. Each of the businesses-Deli, RH, Creamery, Coffee Company, Zingnet, etc. is charged with presenting their next year’s vision to the whole ZCoB in a creative way. To say the least, it has become competitive over the years.

From 2003-2008, the Roadhouse wasn’t really known for doing a bang up job at this. Then I showed up and it got REAL important. Hard core raps were written about whole carcass meats. Songs from eighties movies were re written to reflect our service goals. Costumes and props were made. If you haven’t had the opportunity to chow down at the Roadhouse yet, you haven’t experienced the walls and walls of kitschy salt and pepper shakers. Guests love them. They are an amazing array of Americana. I imagine they know more of what is going on it that building that anyone else. This year they became the reporters.

Here’s the video:

Let me know what you think!

Growing this blog with the farm!

It is an absolutely lovely Midwestern fall evening. 82degree daytime high and 58 overnight low. Partly cloudy. I am excited about all the development out here at Cornman Farms since the Hoey property was acquired in July, 2012.

The onslaught of tomatoes coming from Cornman Farms is ever so slightly slowing down. We are down from 1200pounds a day to 700 pounds a day.

Ethan Young has been building fences and took some time to show me around.

Don is working on the smokehouse,adding the cedar roof, helping pushing the dream of hams smoking out here closer to reality.

Whoever built it in 1888 did a damn good job.

The goats are fed.

People are already calling about events, but their is much to bring that vision to fruition.

Future event sites? Offices? Dairy parlors?

Stay tuned!